Visualizing New Data Stories Helps Pharma Smooth Gaps in the Patient Journey
Harnessing data to present a holistic view of a patient’s individual journey can transform how pharmaceutical companies interact with patients and providers—unlocking new types of data stories that can...
View Article3 Trends Driving Demand for Audience Quality and Scale
Health audience segments help pharma marketers reach high-quality audiences while using media and budget more efficiently. In just the past two years, the implementation of these audience segments has...
View ArticleHow Real-World Data Can Contribute to Improved Mental Health Treatment
Mental health continues to be a national crisis that is only becoming more prevalent, especially since the pandemic. According to the National Alliance on Mental Illness (NAMI), 22.8% of U.S. adults...
View ArticleData-Driven Connections: Linking Rare Disease Patients to Clinical Trials,...
In rare disease, every challenge is magnified, beginning with the first. Simply put, identifying a disorder and receiving a formal diagnosis is at the root of myriad difficulties—from connecting a...
View ArticleCookies & Pixels May Violate HIPAA—What Health Brands Need to Know
In December 2022, the U.S. Department of Health & Human Services issued a new bulletin1 that will fundamentally change digital health advertising. The new guidance specifically calls out the use of...
View ArticleData Analytics in the Agency World
The pharmaceutical marketing landscape is fast-moving and ever-evolving. New entrants come into a therapeutic class, often with increased efficacy or safety, while older products lose patent...
View ArticleHow to Thrive in the Wild West of New Targeting Techniques and Regulations
In the current regulatory landscape, pharmaceutical marketers may be looking back fondly on the days when HIPAA and HITECH were the only laws related to data privacy. But that landscape is changing...
View ArticleUncovering the Hidden Gems within Your Datasets
Data clearly matters in pharma. For the fourth year in a row artificial intelligence (AI) and Big Data ranked as the most impactful technologies in the industry, according to GlobalData’s “The State of...
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Two Key Questions About Data Analytics in 2023
PM360 asked data experts what hidden insights companies may already have if they just know how to look for it as well as the best way to get buy-in on predictive analytics or next best action...
View ArticleCyberwarfare: A Healthcare Marketers’ Guide in the Fight for Corporate...
Traditional approaches to mitigating cyber events—even ones that have been successfully implemented on behalf of other sectors—are falling short of the vulnerabilities being created by criminals in the...
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